Marketing – Nike Puts The Fan In Their Boots

12May08

Nike Football

Nike Puts The Fan In Their Boots

I think this may be the best commercial advert ever. Here is my checklist:

– Nike is for anyone, Sunday League to Premier League

– They sell a story that you can play with the superstars

– You can get a little bit better and feel part of the “family” by buying Nike

– If its good enough for Cristiano Ronaldo, then its good enough for me

– Finally, football is more exciting in Nike’s!

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