How Should I Name My New Business?

21Jun08

I see 3 different types of name.

What it doesWhat it does with a twistBuying a ticket to the name lottery

1. Name your business after what it does. An example of this is Mapbuilder. It’s tough to pull off because every man and his clever dog have registered domain names.

2. Name your business after what is does, but with a clever twist. An example of this is (Digg, Feedburner and my personal favourite, Mint).

3. Buying a ticket to the name lottery has a few potential outcomes. Most of the successful business names are made popular by them having a great product. That’s the Key.

There are some weird names that copycat weird names:

Del.icio.us (Fav.or.it and A.nnotate)

Flickr (Grazr and Feedalizr)

Del.icio.us and Flickr worked because they had a great product. I think they are actually really poor names for a web based business because del.icio.us is a pain in the ass to type, it relates to what it does in no way and if delicious.com wasn’t acquired it could have had some problems. Just imagine spelling that on the phone. Flickr isn’t so bad but it is only cool because it was unique at the time, if you copy the name style, it just looks like you were lazy.

No matter what choice, it’s a fun topic and every name strives to be remembered for a long time like Google and Skype. I think my new business will be named by what it does and with a bit of fun.

What do you think?

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