Braveheart – Less is better!


Less is better. Underdo the competition

Make life easier for users, solve the simple problems and leave the horrible problems to everyone else.

Watch Braveheart, the Scottish hammered the English army with a tiny army. Each Scot knew his job, easily organised each team and executed their jobs far more effectively.

Make sure there’s:

  • Less features
  • Less options/preferences
  • Less people and corporate structure
  • Less meetings and abstractions
  • Less promises

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