Next Web – Make Money With A Mobile Service


Next Web

So, what would be viable business plans to make your mobile service profitable? I have summed up three business strategies, which do not exclude each other, to earn money with a mobile service.

  • Advertising – Very obvious, but still a lot of start ups think of it as the a-word. They are too afraid to upset their  user base. But aren’t we all still watching TV and reading newspapers? Advertising doesn’t bother people as long as it doesn’t interfere with the usability of your service. Besides, the techniques to target ads on specific characteristics of your users and their location are pretty advanced, so your users might even think of the ads as helpful.
  • White labeling – A white label product or service is a product or service produced by one company and re branded by another company to make it appear as if it’s theirs. In terms of a mobile service, it means that you license the technique of your service to another company for a fixed fee, so they can re brand your service as their own at an event (fair, release party etc.), offer it to their customers or on a bunch of other occasions.
  • Licensing – By far the best way to grow a big audience, which obviously boosts your advertising sales, is to get your service preloaded on people’s phones. So your service is on their phone before they have even thought about buying it. This is hard, you’ll need to speak to phone manufacturers and they’ll need approval of the operators who sell their phones, but will certainly mean a big breakthrough for your service. Since the rise of the mobile Internet most manufacturers also have a ‘Downloads’ application preloaded, but the download-able content within this application isn’t preloaded but can be changed at any moment. If you manage to get your service in there, every user of a phone of that particular manufacturer, looks at your service as soon as they want to download something. One of the most successful examples of this is the App Store on all the iPhones. The other side is that the operator or manufacturer will demand a share of your advertising revenue, but it’ll be worth every penny.

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