Creatively, Change The Rules

09Feb09

All i am hearing just now in the world is that the economy is taking a beating, that the world is nearly over and that the good days are gone forever. Its not really true. If it were then theres no point in being creative.

Be creative changes the rules and the assumptions, “we havent got enough money to advertise” is correct unless you rephrase the statement to be “we wont have any money to advertise if we do it this way”. The difference is huge.

Try to be creative and look at all the angles. If you give your creativity a chance, it might reward you, you might even change the rules every time theres a problem to be solved.

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