How To Persuade


I’m think I’m a good persuader, partly because I’m a story teller. If i hear a friend say something that i think isn’t bang on, i will tell stories from different angles so they can think about the situation a bit more.

More information about the topic doesn’t work very well. We relate to stories.

Stories work from the right side of the brain. When hearing a story, people will get that story into their head. They feel the experience. They identify with the successful person of the story. They become the successful person of the story in their own minds. Then, having lived the story, they start to see the the world in a different way. If the story is good, they will want to do that as well.”

The way to tell the best story is to find the way to success in the story. That may be a person or an outcome. For example, if someone was trying to over complicate their golf swing. I might tell them a story about a top pro golfer and take them through their simple swing.


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