Over at the Open Forum, Guy Kawasaki has just posted about creativity.

It got me thinking about what ideas i came up with while at University. I think the 3rd point in his post is the most important for idea generation.

Build on ideas that came before. The iPod isn’t a miracle that came out of the blue—it was built on the Sony Walkman’s concept of a shirt-pocket device coupled with early MP3 players from other companies and the online store of a company like Amazon. The concept that creativity is built on what came before has important ramifications: consume information voraciously, go outside your market niche, and don’t be too proud to steal inspiration.”

This took me about 2 years to really grasp, but the problem i had was that the lack of cash i had to make these ideas work. However the web has removed the barriers of building web tools and services. Its cheap now!!

Eventzi was born out of this mashup of ideas:

1. The mainstream began to use use Bebo and Facebook. This meant that people could connect together and share like never before.

2. Ticket selling sites drive me nuts. They do a job for large events but negotiating deals based on each tour or event is ridiculous, especially for small events where people are working their ass off to make it work.

3. So a Bebo/Facebook style event page with a ticket selling service sounded sweet.

4. I wanted to bring in the same tools that the big guys get, but really kick it on so we can let people share their photos, music and videos, which lets them promote at the time potential attendees are about to buy a ticket.

5. It has to be kept simple and clean so its dead easy to use. As you know, there’s a lot of clutter on web pages!

6. Pricing needed a refreshing change of direction, Traditional event services charged a % of the events ticket price, which is insane in my opinion, a £10 ticket has a 2.5% fee = 25 pence, but a £100 ticket x 2.5% fee = £2.50. Then payment processing fees are added. The hike for the same service fees, punishes event hosts.

– What Eventzi does is charge $1 per ticket sold. This means small inexpensive events aren’t killed before they get going. The more expensive events aren’t punished for charging more for their tickets.

– There is also a 1.9% to 2.9% + $0.30 per transaction for payment processing fees. This is what PayPal charge for keeping everyone safe.

7. Customer Service is our number one asset. I will personally deal with every question and problem. We have set up a brilliant community support area on GetSatisfaction.com where we can help you and you can chat to our other customers for advice or support. There is also a monthly newsletter delivered by the brilliant MailChimp.com to offer tips, tricks and promotions (signup here) . And if that wasn’t enough already we have a tour section with video tutorials to let you see how to you can use Eventzi. This also links to our Viddler page where all the videos live. You can also catch me on Twitter @scottpurdie and the business updates are on @eventzi.

So as you can see there are a some ideas thrown together but being supported by other great services.

I hope this helped, let me know.


First of all Twitter is a weapon. But it looks like a really harmless teddy bear.

In local business. some relationships are not worth the effort, some are. I spent the day working on Eventzi, then had a little ideas about Twitter and local businesses.

Lets just say your local coffee shop had a Twitter account and encouraged you to follow them, maybe even giving away a coffee.

This could keep potential/loyal customers in touch with new ideas or promotions.

Now it might seem like its trivial and i can hear you saying, “do our customers even know about Twitter?”, “whats the point?”, “how different is this really compared to the bucketload of other ways to advertise?”

There is a momentum kicking along with Twitter and the recent celebrity adoption of the service. Businesses who get it are really nailing it and helping their customers to feel great and kick ass.

I think this will become mainstream:

– It’s opt in and easy to unsubscribe should you decide it’s not for you

–  It can be personal but not intrusive.

– Its delivered in formats appropriate to the users – from SMS to Facebook and pretty much everything else in between and around the sides.

– There is very little friction – the benefits for the coffee shop and their customer is way in excess of the effort required to make and accept the offer.

– It’s open to the mainstream on their terms.

How it evolves is facsinating. There are so many different elements that can get in the way of so much open data. For example:

In what context are followers likely to read the offer? When is the optimal time to post a free am coffee special offer? How to measure conversion rates? Will these relationships be exploited somehow.

My favourite evolution is the geolocation. For example can coffee shops target their offers to people who are in the local area or when they enter it.

I have just downloaded a jam packed Google Analytics app for the iPhone called Analytics App and it’s the first ive seen or read of thats brilliant. It cost me just over £3. The application is well designed and packed with the features we need from Google Analytics.

With support for multiple accounts, 29 stat reports available, the ability to create your own custom stat reports, as well as cleanly designed graph analysis, it definitely has everything i need.

Analytics App will take some beating. Its easy to use, well designed and has enough features to keep me happy for now.

Checkout their site here or download the app here (itunes link)

This is related to Mike Arringtons post on Techcrunch.

Offline nobody really has a pot shot at me or my business, they might and probably do behind my back but that person is held responsible for that comment or opinion.

People have to take responsibily for what they say and online it is way too easy to create fake profiles and comment anonymously. I think its time there is a real push to make every comment as accountable to a real person as we possibly can.

In regards to being spat on, i praise Mike Arrington for not retaliating. It is sick and i hope the person is embarrassed online and publicly made accountable for his actions.

It is truly crazy when someone threatens to kill you and is regarded as unstable, owns a gun, resulting in someone having to hide.

Anyone is aloud to strongly disagree and rightly so but there should be a level of respect. Both of these example take disagreement to a level that is way beyond what anyone should have to deal with.

If you want to be respected and gain value with what you do, put up your picture, your real name and link to your blog or another profile. If you own a blog let people see who you are. If you strongly disagree, think about your point and state it.

There is no need to be cruel and abusive. You will gain nothing that way.

Let me know what you think about this.

I definitely have highs and lows. A new idea makes me go around signing and smiling. The lows, like when someone says an idea is ok or stupid are tough to ignore. People think it’s not worth it, everyone’s doing something, how do I compete, what if someone does what im doing. It is normally followed by doing nothing or something else.

Wait a freaking minute. Been there. Here is what I think.

So many people have awesome ideas and shockers, but you have to prove they don’t work. Anyone can say it wont work. If you try it out and it doesn’t work, you will have learned so much from the process that its priceless. I don’t understand why people won’t even attempt to make their business idea work.

I’m more prepared to identify stupid things I do, therefore preventing myself from failing in the same way again.

At some point, everyone has thought of the brilliant big time idea. We thought it through, research some stuff on Google, thought about how rich and successful we will be and imagining what we could buy. I’ve done it and most people have too. The problem is that we are better at dreaming than doing. A dreamer isn’t an entrepreneur.

At 21 I started my first “company” and convinced my Uni friend to build an internet promotion and advertising portal. We knew so little we needed a web builder!! It actually worked fine but we made so many mistakes we failed to make money.

Some people will do all the hard work, they’ll launch a prototype of their project, put in little effort to get it noticed, then call it a failure. If you’re going to fail, at least work your ass off to get people to look at it, just because nobody has seen it, doesn’t mean it’s a failure at that point. Some entrepreneurs have multiple ideas that they’re working on at the same time and hope that one might make them a lot of money.

When we built the promotion and advertising portal we looked no further than the summer festival, which is huge, we needed a strategy past that, but because each company wouldn’t share links nobody saw us. This meant we couldn’t make money that way and we ran out. As well as that we covered so many topics too quickly it was insane and we couldn’t nail each perfoming category we were diluting everything.

Another type is the person who has absolutely no time for anything other than their work. They make a solid attempt to see their business idea through, but get distracted by the idea of another growth opportunity. These people work hard but lack serious focus on one project, I suffered from this a lot and you can lose confidence but the results of staying focused totally outweigh starting a new idea.

I was working on helping traditional businesses use online tools for their business. I worked on it, got a few clients that paid for the service. I then tried out a more physical business that customized shoes with crystals which also had a few clients paying. I was locked into handling two completely different companies. Not good, its 2 half assed businesses.

Now I run a blog which helps new guys use web tools and start up a web app business. I use selected tools which are connected to my new business that is being built to integrate people and information from all over the place. It make life easier, its more focused and there’s a purpose to each tool I use.

Almost everyone is a dreamer. Entrepreneurs get things done, get people to see it and make money. If you don’t put in the effort to build your company, you’ll see nothing but a frustrating fed-up feeling that can irritate you for a long time.

My message to people is that when you make the time and find the resources needed to make your idea a reality, you’ll experience the enjoyment of knowing that you’ve created something amazing that’s helps someone or something.

Purple Cow

Seth Godin claims that we have moved into an era where markets are largely satisfied, and to be noticed a product and its marketing need to be remarkable to be seen at all, let alone to sell.



There are so many tools and services online and offline that they can really get in the way.

We are so focused on using all of these tools, it becomes difficult to master and really use each tool to its full usage.

Pick the tools and services that are total weapons for your business or life and spend more time mastering them as weapons.

The more we use and the more complex things become, the larger chance of entanglement, which screws everything up.